Resume

Director, Digital Strategy & Branding

March 2020 - Present

• Increased engagement on the WCC’s social media channels by over 80% within the first year
• Created a high level strategy to achieve goals through day-to-day execution
• Develop the Conference’s digital footprint to reflect the vision and mission of the brand on social media, linear and digital broadcasts, and digital signage and advertisements
• Oversee and manage the Conference’s brand through national media outlets, vendor communications, and member institutions
• Led the redesign and overhaul of the website (WCCsports.com) to feature the Conference’s digital network over the traditionally featured news headlines
• Create and execute the content calendar for multiple social media channels
• Communicate with streaming partners to access and organize video for social media clipping
• Create and strategically place advertisements on social media
• Led the team in content creation to accomplish goals from the digital strategic plan
• Manage and train yearly intern program in a remote work environment
• Cultivate a consistent brand through redesign
• Implemented more effective workflow processes through project management
• Added organizational workflow processes for generating assets with 10 member institutions  to increase conference-wide exposure
• Foster growth opportunities as a member of the professional development team
• Manage corporate sponsorship initiatives and agreements on social media platforms
• Serve as liaison for conference’s sponsorship of eSports league and sponsorship opportunities
• Navigate COVID-19 challenges
• Assist in event management operations at conference championships and events

• Created and oversaw all print and digital communications for six varsity sports along with all revenue generating sports
• Managed athletics social media to generate fan engagement and revenue through various channels
• Cultivated a consistent brand through a redesign of athletics logo and mascot
• Trained contracted and student workers to execute a high level of efficiency at events
• Fostered a brainstorming environment for new and creative content ideas and initiatives
• Organized and archived all statistical and historical information surrounding six varsity sports
• Increased engagement and following of each social account for assigned sports and main account

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